Apple cracks down on NFT functionality, social post boosts with App Store rules • TechCrunch


Apple rolled out software updates — iOS 16.1, iPad OS 16.1, and macOS Ventura — to all users on Monday. also introduced New App Store Rules That limit features unlocked by NFTs and charges apps with Apple Pay to buy “boosts” for social media posts.


The company said apps are allowed to list, mint, transfer, and allow users to view their NFT (non-fungible tokens). However, ownership of NFTs should not unlock any other features within the app. In addition, these applications can allow users to browse other groups but they should not show external links, buttons, or a call to action to purchase NFTs. Users can only purchase NFT through Apple’s in-app payment system.

The company also bans apps from using other mechanisms such as QR codes or cryptocurrencies to grant special access to users.

“Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality tags, QR codes, cryptocurrencies, cryptocurrency wallets, etc.,” she said.

People from the industry have pointed out that these changes could have serious implications for jobs web based 3 apps (Including games) within the Apple ecosystem. Until now, NFTs may be used as a way to thwart Apple App Store fees and at the same time as a token or key to unlock features for users – but that will no longer be allowed.

Notably, Meta has started rolling out features to users View NFTs across both Instagram and Facebook. The company also expressed its desire to open A marketplace for artists to sell their digital creations. But this move from Apple means that it may have to pay an App Store fee if the market is available on iOS.

Cryptocurrency exchange

The company is also cracking down on cryptocurrency exchanges as it now requires “appropriate licensing and permissions to provide cryptocurrency exchange” in all the regions in which it operates. So Apple now has the ability to remove a cryptocurrency exchange from the local app store if it deems the app illegal for that region.

Promote social media

With the new App Store rules, Apple said marketers don’t need to use in-app purchases to manage and buy campaigns across different media types like TV, apps and the outdoors. However, they will have to use Apple’s in-app purchase system to purchase boosts for social media posts – this only applies to apps that offer in-app tools to promote posts. This means that Apple will cut back on those sales, which could lead to an increase in platform fees.

This could affect companies like Meta, TikTok, and Tinder, which offer in-app boosts.

Other changes

  • Apple has now included concepts that profit from current events such as “violent conflict, terrorist attacks, and pandemics” under its Disapproved Content section.
  • Apple also adds “hook up” apps or apps that “may include pornographic material or be used to facilitate prostitution or human trafficking or exploitation” in the objectionable content section.
  • The company blocks apps from unauthorized use of music from iTunes or Apple Music as a game soundtrack or as background music for a video or photo collage.
  • Smart home apps that support the Matter IoT standard must use the Apple Support Framework to initiate connections.
  • Developers must provide full access to App Store reviewers with an active demo account or demo mode so that they can test account-based functionality.

Over the past few years, Apple has had to cut App Store fees and allow third-party payment systems for in-app purchases in many Regions across the world. With these new rules, the company has added possible new ways to earn money using the App Store. These changes also led to a resurgence of concerns about Apple Anti-competitive practices And the tight control About how apps manage their business on the App Store.

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