Chef Pii, the creator of the viral TikTok pink sauce, has seen your memes. They don’t bother her.

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Viral ‘pink sauce’ inventor addresses internet concerns after TikTok users questioned the safety of homemade dipping sauce.

Mystery sauce, which appears to range from opaque blush to vibrant fuchsia, has wowed and terrified people on the internet. TikTok viewers can’t stop talking about the product, which costs $20 per bottle. The hashtag #pinksauce has 80.9 million views on the app. It was pink sauce Trending on Twitter on Thursday.

The sauce has inspired memes and raised food safety concerns about the product that Chef Pii, the creator of TikTok, makes, sells and ships from Florida.

But Chef B doesn’t care much. “I’m like, this is Madonna,” she said in an interview about her producer. “This is Beyoncé from those sauces.”

Chef B, who wanted to be referred to as her TikTok user out of concern for her privacy, first showed off the sauce in videos of herself sprinkling it on plates of food.

Her videos of her preparing the sauce for a pop-up event drew attention, and she said “TikTok asked that they wanted pink sauce.”

But soon after the sauce went viral, many on TikTok started pointing out the obvious differences in the color of the product. They questioned Chef Pi’s quality control, and pointed out that there was inconsistent nutritional information listed on each bottle.

Critics have also questioned whether the sauce is shelf-stable, and whether it’s safe to ship during sweltering summer temperatures. Some have suggested that the bottle label instructs users to refrigerate the product, despite it being shipped without temperature-controlled packaging, raising further concerns about the potential for food poisoning.

Others accused her of selling “mayonnaise with food coloring” because Chef Bee initially refused to reveal the ingredients used in the sauce. She eventually released a partial menu, which includes dragon fruit, honey, chili peppers, garlic, and sunflower seed oil.

in one of Closest videos She posted the product, in which Chef Pii dipped a piece of chicken in a bowl of purple liquid. The video, which was posted on June 11, has garnered nearly 755,000 views. One viewer commented, “You look like purple sauce today.”

Chef Bai said she began experimenting with making a pink sauce in June 2021, and began posting videos of “prototyping” later that summer. When she opened her restaurant, Flavor Crazy, that year, Chef Pii began adding sauce to dishes. During pop-up events, “customers will request them”.

Chef Bey said the Flavor Crazy no longer works, but “that’s a whole other story.”

The 29-year-old chef is based in Miami, Florida “home food” Laws allow individuals to sell certain foods “with a low risk of foodborne illness” outside of unlicensed home kitchens. Home food operators can produce and sell these products without a permit, as long as their total sales do not exceed $250,000 annually.

Food Science Babe, one of the creators of TikTok known for videos explaining nutrition, pointed out Errors in the nutritional facts label of the product. Food Science Babe said a bottle can’t contain 444 servings per spoon, and that the label had multiple misspellings.

in Follow the videoFood Science Pep defended Chef B from the reckless internet site, explaining that the backlash was overshadowing legitimate concerns about labeling issues.

“There are enough real and known concerns about this product. This is not the kind of real crime where you need to solve something,” said Food Science Babe, who did not immediately respond to an interview request. “It’s very clear that there are issues with labeling, formulation, and packaging. I don’t doubt the lotion needs help from a preservation and emulsification perspective, but that nonsense doesn’t help.”

Chef Pii said she’s heard about the criticism from people online, and she’s “100% confident” she’ll bounce back from that.

People love my product. I made some mistakes. We will come back from it and we will grow from there

– Chef B

“I can’t stop anyone from taking a particular action,” said Chef Pei. “I can only choose how I respond because of the fact that I’ve created something really great. I’m going to stand by it. I love my product. People love my product. I’ve made some mistakes. We’re coming back from it and we’ll grow from there.”

She added that previous videos depicting the sauce as a lighter shade of pink were from “prototypes,” and that she tweaked the hue to “what the audience is most attracted to.”

Chef Pii claimed she couldn’t initially reveal that she used dragon fruit instead of food coloring before introducing a brand of the sauce.

She said she began selling bottles of the sauce on July 1, and so far, it has only shipped about 200 units. Her company has since paused production while the product is “currently in formal lab testing.”

NBC News was unable to confirm whether the product was being tested in a lab because Chef Pii did not reveal the name of the facility. She said she can’t do that until the lab results come in.

Responding to viewers’ concerns about the product’s ingredients, Chef Bai said the pink sauce contains “less than 2% dry milk,” and added that her company “proves that on the label as well.” Plans to modify the product label to instruct users to refrigerate it after opening. Chef B said the graphic designer “made a mistake” when designing the poster, and promised a “triple review” of the new poster “before it comes out”.

“We did not test the sauce before sending it to the people,” said Chef Bai. “The sauce is perfectly fine without being refrigerated until you open it.”

She said she was open to lowering the price of the bottle if she could partner with a “mass distributor or big company” to get the product in stores.

For now, though, Chef Pii said she’s focused on keeping her customers abreast of updates.

“We’ve had quite a few accidents,” said Chef Pei. “You know, because this is so big, everyone wants a platform outside of my platform… We only have a few requests for refunds. Everyone says, ‘Baby, do it right’ and ‘We’re waiting for our sauce.’”



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