e.l.f.’s Halo Glow Liquid Filter Is Breaking The Internet

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Makeup lovers of the world, sound the alarm: Elf Cosmetics just came out with a con to the cult favorite Charlotte Tilbury Flawless Filter Foundation And it’s almost identicalAccording to TikTok. The well-loved cosmetic brand has released its new products Halo Glow Liquid Filter Online on July 17. Shortly thereafter, the product went viral on the social media platform for its resemblance to the Flawless Filter, resulting in five of Halo Glow’s eight shades being sold just three days after the product’s launch. It’s that Good.

You can thank your makeup artist and makeup artist Michaela Nogueira To highlight a dwarf product as a deception. The TikTok that she compared elf producer to Charlotte Tilbury, which she posted on July 19, has had more than 5.7 million views and more than 906,000 likes. In the video, Nogueira applies a layer of each product to separate the two halves of her face, using a makeup brush to polish and blend both. The final result? Although the foundations look noticeably different in the bottles, you can’t tell the two apart on her skin—Noguiera’s face was so impressively glowy you’d even think she’d just applied…one product. “I take dupes very seriously,” she said in the video. This looks identical – identical! ”

Comments on Nogueira’s video echoed the excitement about elf’s latest product. “Thanks, elf!!! To give us flawless products at an affordable price,” one user said. Another noted, “Elf continues to run the bargaining makeup game.” Since Elf’s Halo Glow product costs $14 compared to the $44 filter, TikTok users confirmed their need to buy it faster. Available time.

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But how do liquid filter foundation formulas really compare? Both contain nourishing ingredients that make the products a skin care and makeup hybrid. he is called: squalene And the glycerine, two stars known for increasing skin hydration. And both can be used in a multitude of ways—whether you apply them as stand-alone foundations, dab on highlighter areas for extra radiance, or slip under foundation for a luminous base, the Elf Halo Liquid Glow Filter and Charlotte Tilbury Flawless Filter deliver that dreamy glow. effortless

So, is it possible to get your hands on a Halo Glow Liquid Filter? Yes, if you want to wait a bit. As of July 20, five of the eight shades are sold out online, but the product is set to hit Target in stores and online starting August 14.

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