Elon Musk tells advertisers that Twitter cannot become ‘a free-for-all hellscape’ • TechCrunch


Elon Musk posted a note to Twitter advertisers on his account this morning, a day before a court-ordered deadline to shut down his $44 billion acquisition of the social media platform. In the short title, MUSK – currently in San Francisco and Spend the week on Twitter HQ Explains to Twitter advertisers why they are motivated to buy the platform.

“There has been a lot of speculation about why I bought Twitter and what to think of the ad,” Musk wrote. “Most of it was wrong.”

Musk has reiterated some of the key talking points he’s made since he first announced the acquisition in April. He believes in Twitter’s potential as a “shared digital city square”, but worries that “social media will split into far-right and far-left echo chambers” as traditional media continue their “relentless pursuit of clicks”.

“That’s why I bought Twitter. I didn’t do it because it would be easy. I didn’t do it to make more money,” he explained. “I did it to try to help humanity, whom I love.”

None of those statements were particularly helpful — Musk said in April that he “Doesn’t care about the economyTo buy Twitter. Spending $44 billion on a struggling business isn’t the greatest business move, but something you can make out of a sense of a distorted commitment to humanity when you’re the richest man on the planet (and ultimately our own). The nearby red planet toolikely).

But Musk actually slipped into something a bit reassuring here, although it’s a challenge overall Deal with him in his words.

Musk has long promoted the importance of free speech in his Twitter takeover, even mentioning it in his book A letter to the company’s board of directors When he first announced his intention to acquire the podium.

“I invested in Twitter because I believe it can be a platform for freedom of expression around the world, and I believe that freedom of expression is a societal necessity for a functioning democracy,” Musk wrote in April. “However, since I made my investment, I now realize that the company will not thrive and will not serve this societal necessity in its current form.”

He added: “…Twitter has extraordinary potential.” “I will open it.”

However, Twitter’s current content guidelines are not as strict as his statements might lead you to believe. In addition to banning illegal activity, the platform prohibits hateful behavior (attacking or threatening people on the basis of race, ethnicity, gender, sexual orientation, religion, disability, etc.), or portraying graphic violencepromoting suicide or self harming, etc. The platform does not even censor pornographic content, as long as it does not appear in a live video or in the profile header.

But in today’s speech, Musk appears to be somewhat aware of the fact that “anything goes!” This is a doomed content modification policy.

“It is clear that Twitter cannot become a free place for everyone, where anything can be said without consequences!” he wrote. “In addition to complying with the laws of the land, our platform should be warm and welcoming to everyone, where you can choose the experience you want according to your preferences, just as you can choose, for example, to watch movies or play video games ranging from all ages to maturity.”

It’s unclear how he plans to make Twitter “warm and welcoming,” though, without underestimating the content guidelines he’s meant to. Protect the most vulnerable users on the platform.

He ended the speech by telling advertisers that Twitter aspires to be “the world’s most respected advertising platform that strengthens your brand and grows your organization.”

Finally, I have to take a cheap shot… Musk hasn’t been used alt text When posting these three text-packed snapshots of his message to advertisers this morning. To be fair, most of the people I follow don’t do this regularly Use alt text (But they must!), so here’s a good chance to call our default bird app. Hello, Elon! If you really want Twitter to be a public square for the city, you should use alt text to make sure that people with visual impairments can participate in the conversation too!

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