Figma CEO Dylan Field on why he sold to Adobe • TechCrunch


month after Adobe announce Its plans to acquire Figma, the popular digital design firm, and Figma CEO and co-founder Dylan Field, sat down with our corporate reporter Ron Miller at Disrupt 2022 to discuss the deal and his motivations for selling to Adobe, a Figma-owned company. Marketing materials It wasn’t always described in the most glowing of terms.

“We had an explosion – we had an explosion – but then we started talking to Adobe and Adobe became a really impressive and institutional company and the more time I spent with people there, the more trust we built, the more I could see: ‘Okay, great. “We’re in this product development fund right now,” Dylan said, which certainly makes media coaches happy with his lack of answer. He noted that Figma today offers tools for thinking and designing mockups, with plans to release additional tools to take these mockups more easily and code them.

“I’m starting to form a thesis about ‘creativity is the new productivity’ and we don’t have the resources to do that right now in Figma,” Dylan noted, giving the standard answer 99% of founders tend to give when they sell to a larger competitor. “If we want to go and work so that we can get into all of these additional areas of productivity, it is going to take a lot of time.” “To be able to do that in the context of Adobe, I think it gives us a huge boost and I’m really excited about that.”

Sure, the fact that this deal – assuming it closes – would also create a generational fortune for Field was some kind of incentive, but for some reason, the founders always deny it.

When asked about any potential pressure from investors, Field denied that this played any role in the sale – especially since Figma continues to double its revenue year over year.

“That was never a consideration here,” Field said, “He said: What is the best chance of realizing our vision? The company’s vision is to make design accessible to everyone. So design—not just interface design. It’s creativity. It’s productivity. You know.” Do it so that we can all be part of the digital revolution that is happening.The entire world economy is going from physical to digital right now.Are we going to leave a group of people behind or are we going to make tools for everyone.I feel a lot of pressure and I think it’s really important that We’re giving all these people these tools very quickly.”

Figma’s PR team sure had a smile on his face after this answer.

I don’t think that’s necessarily how Adobe feels about the $82.49 per month Creative Cloud subscription package that certainly not everyone can afford, but Field has stressed several times that Figma will remain an independent company and that there are no plans to change the company’s pricing plan. Adobe is paying $20 billion for Figma, so let’s see if that changes over time.

“What Adobe has told us is that they want to learn from Figma,” he said. And I think generally, they’d go ‘Well, how do you go over to more than one freemium model?’ How do you make it so that you are able to really be bottomless? However, Adobe doesn’t pay all that money for education. Coursera’s marketing course is a lot cheaper than $20 billion, after all. Over time, the company has a responsibility to its shareholders to increase its revenue, so we’ll see how that plays out — assuming the deal always closes. This is not given in this current regulatory environment.

Field thinks, for what it’s worth, that this is a very offensive move by Adobe, whose competitor XD Figam has never caught up with designers.

“They are trying to figure out: How do you do that so you can adapt the products that they already have, but also to kind of support this new platform. And yes, I don’t think that is in any way risk averse,”

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