Genesis G90 remains anonymous luxury sedan


A luxury, high-quality sedan looking for excellence

ROSEVILLE, CA – The name Genesis doesn’t come to mind when the discussion turns to luxury cars.

It’s a tough road to walk when the competition includes venerable car manufacturers like Mercedes BenzAnd the LexusBMW, CadillacAnd Jaguar, Volvo, Acura, Land Rover, Lincoln and even a newcomer like Tesla.

Founded in 2009 by parent company Hyundai, the Genesis has seen lukewarm sales despite half a dozen quality vehicles. One of them is the G90, the sedan that opened with sales of 4,398 inches 2017but sold half that amount in 2021. More unwelcome news is that this year’s sales are grim.

Borrowing an old sports cliché, there’s always next year. Well, next year is already here for 2023 Genesis G90. It arrived with a complete redesign, which gave the G90 more oomph and elicited this comment from Genesis COO Cludia Marquez – “We’re not afraid to be bold.”

In this case, bold means a new exterior that accentuates the length of the car, thanks to the dual-recessed headlight strips and sleek hood. There are also two new engines and some great interior features in the spacious, modern cabin.

Despite its meager sales, the G90 has historically been praised as a full-size luxury sedan that can undermine the competition when it comes to price. The price of the 2023 Genesis G90 starts around $89,500 and with a lot of extras it only comes to $99,800.


Where the G90 shows its most defining luxury trait is the interior. It has a luxurious cabin that offers an array of great features such as Nappa leather upholstery, 22-way power adjustable driver’s seat, 16-way power-adjustable passenger seat, steering wheel memory settings, heated and ventilated front seats, heated rear seats, and power rear window sunshades. Leather-wrapped, suede upper lining, and heated, telescopic tilt steering wheel.

There are plenty of reasons to take a comfortable back seat. The passengers in the back rarely did well. They have a separate touch screen interface that controls both comfort and entertainment functions. Ample leg and headroom for three passengers and seats are available with heating, ventilation and massage. The rear seats also recline almost completely and have a leg cushion.

At a Glance – Genesis G90 2023

  • Performance: Twin-turbocharged 3.5-liter, V6, 375 hp; Twin-turbocharged 3.5 liter V6, 409 hp
  • Estimated mileage: 18-26 mpg; 17-24 mpg
  • Estimated Price: $89,500 to $99,800
  • Warranty: 5 years / 50,000 miles; Payment system: 10 years/100,000 miles; Roadside Assistance: 5 years / unlimited; Corrosion: 7 years / unlimited


For 2023, Genesis has ditched its 5.0-liter V8 and replaced it with a standard 3.5-liter turbocharged, V6 that produces 375 horsepower and 391 pound-feet of torque. The optional engine adds a 48-volt mild-hybrid system to a 3.5-liter, twin-turbo V6 that produces 409 horsepower and 405 pound-feet of torque.

Both engines have a lot of absolute power. The standard engine goes from 0 to 60 mpg in 5.3 seconds and the optional engine is a little faster, going from 0 to 60 mpg in 5.1 seconds.

Regardless of whether it’s cruising around town or speeding on the highway, the G90 delivers a luxurious ride with plenty of comfort. It handles well on all surfaces and also has a quiet interior.

The 2023 Genesis G90 With improvements over previous models, creating a better luxury sedan than ever before. However, the path to recognition among her peers will likely remain a difficult one to walk.

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