How Talkbase plans to power user-led growth for any company • TechCrunch
A new startup is helping companies build communities around and harness their products, enabling them to take side steps with multiple different tools and managing everything in one platform.
Founded in the Czech Republic in 2021, Talkbase Released from stealth Just two weeks ago, backed by $2 million in seed funding from a mix of Czech and US funds, including J&T Ventures, Credo Ventures, Mxv Capital and Plug & Play Tech Center. The Prague-based company is one of the Battlefield 200 They opposed the startup at TC Disrupt this week, and TechCrunch spoke with the founders to get inside information on the topic of Talkbase and the issue it’s looking to solve.
The community meets the product
Much has been written about the different strategies that companies pursue for growth, from traditional approaches like marketing and sales, to what is arguably one of the biggest buzzwords of the day – Product-led growth (PLG), where the product itself does the selling and preparation process.
However, community-led growth is also an increasingly popular approach to driving new and repeating organically – this is where product users act as advocates and a support network for other potential customers. Community-led growth is closely aligned with product-led growth, insofar as the user must first realize that the product exists, and then be convinced that it is worth checking out and remaining an active user. The “community” that performs this task can be anything from social media influencers and review sites, to dedicated forums such as Stack Overflow, Reddit, Slack, or Facebook Groups.
If companies can harness these types of channels through active engagement, and get millions of people to beat the drum about their products, they can sit back (more or less) and focus on building rather than selling. As TechCrunch wrote last year, in many ways, the The Chief Community Officer is the new Chief Marketing Officer.
“I think they are in some ways [community-led growth and product-led growth] It goes hand in hand, because to be product-led, and in order to build a great product, you really need to work closely with your users,” Co-Founder and CEO Clara Losert He said. “And if you want to work well with them, you build a community around your product.”
There are many examples of startups rising to billion dollar giants on the back of community-led growth, from open source businesses Like MongoDB (which actually Not open source anymore) for famous companies that focus on content creators like figma (Currently in existence Acquired by Adobe for $20 billion) And the 40 billion dollars Rhino canvaswhich happens to be one of Talkbase’s early clients.
“Community-led growth is one of the most popular channels for growth in technology, but there is no platform to support it,” Losert said. “Community managers are responsible for growth, hiring, or retention programs — yet they spend most of their time on Google Sheets, Airtable, forms, and other platforms to launch a single program.”
“Program” may mean a one-time event, a series of content (for example, video demos), or an ambassador program that trains brand advocates on how best to spread the word. Community managers may use any number of platforms to manage their community, such as Slack, Discord, or Hubspot, and this is where Talkbase enters the fray – it connects different community management tools, and brings everything under one roof.
For example, Talkbase bundles task management and collaboration tools similar to Trello or Asana, allowing managers to assign tasks and teams to work together on programs to meet deadlines.
Elsewhere, Talkbase includes features for creating, managing, and scheduling events, such as support for attendance recordings and managing moderators or speakers.
Furthermore, Talkbase contains purpose-built invitation management tools to customize and track their goals, and collect feedback for potential new projects. This can also be used to identify existing members of the community (eg on Twitter or LinkedIn) who are already outspoken supporters of a particular product, making it easier for companies to communicate and interact directly.
It’s worth noting that there are a number of other platforms that have raised significant venture capital funds to drive community-led growth in companies of all sizes. Commsor recently raised a $50 million Series Bwhile the common room $52 million insurance. thedoMeanwhile, raised a little more modest $3.1 million seed round.
It’s hard to ignore the similarities between Talkbase and these other companies, in terms of how they put together the different threads that make up the ‘community’. But Talkbase says it goes beyond the incumbents by bringing together all the different elements that make up the community manager’s toolkit. While it’s mostly focused on event management and company ambassadors at the moment, it’s adding more features to the mix, which was enabled in part by a recent initial funding round.
Talkbase is developing tools to replace survey tools such as Typeform; CRMs or spreadsheet tools such as Google Sheets or Airtable; Event publishing tools such as Eventbrite; And even outbound communication tools like Mailchimp — Losert said they’re currently working on developing their own newsletter tool.
In terms of pricing, the company has officially revealed Different plans this weekstarting with “Free” for a basic tier with restrictions, through $68 per month for the Basic plan and the soon-to-be-launched Pro plan that unlocks everything for $680 per month.