Klarna launches new creator features and shoppable video • TechCrunch


When consumers turn to content creators to influence their online shopping habits, KlarnaBuy now, pay later, today launched a new platform Klarna Creator For retailers and influencers to collaborate on branding campaigns and track revenue, performance, and sales.

The Klarna Creators Platform gives more than 50,000 vetted content creators access to leading brands and retailers. Retailers can use the app to send a direct message to the creator they want to partner with and send them products for content. The app also has a tracking feature to monitor sales and commissions. The new creation tool is available for desktop computers, iOS devices, and Android devices.

Separately, the company too announce New features and updates for its Klarna platform, which were rolled out in the US today. This includes shoppable video content, a new search and discovery tool, as well as a donation feature and an upgraded CO2e tracker.

Image credits: Klarna

Over 150 million global consumers use the Klarna platform for flexible payment options. Consumers can shop from 400,000 retailers on the app with the choice of paying instantly, paying later or paying over time.

With today’s announcement, the Sweden-based company hopes to go beyond being just a payment platform but a place for consumers to search and discover, for influencers to create content and retailers to promote their products.

“Seventeen years ago, Klarna started as a place where you can pay… With the release of the latest product, we are cementing our position as a true shopping tool for consumers and a growth partner for retailers and laying the groundwork for a new era of shopping,” Klarna Co-Founder and CEO Sebastian Simyatkowski told TechCrunch. , “The whole world trade will be condensed at one point.”

The most notable feature added to the Klarna platform is the Watch and Shop tool. According to Klarna 2022 Holiday Report65% of Gen Z prefer video content when shopping online. So, when Gen Z shoppers turn to video-based platforms like tik tok And the InstagramConsumers can also turn to Klarna for video content tailored to shopping and product discovery by well-known brands.

At launch, 70 cosmetic brands are using the feature, such as Haus Labs By Lady Gaga, elf Cosmetics, Keys Soulcare and more, with videos on the app ranging from box openings, tutorials, and reviews. Consumers can also save videos of brands they like or add them to their wish lists.

Since the soft launch of Watch and Shop three months ago, Symyatkowski said, “brands are seeing a click-through rate three times higher than the click-through rates of social media platforms.”

Image credits: Klarna

The new search and comparison tool allows consumers to search for products for sale, lowest price, ratings, ratings, shipping options, and what’s in stock. Customers can also use automated coupons at check-out to save even more money.

Klarna is also expanding its sustainability efforts with an upgraded CO2 tracker and a new donation feature. The tracker displays emissions from over 50 million products, increasing awareness of the carbon footprint. Consumers can use the Donations feature to donate products to high-impact organizations.

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