Let’s check in on community-focused startups • TechCrunch


Over a few years, social communication It was a buzzword for tech startups looking to sell a product or service based on their definition of a useful network. These business models have been pandemic stress tested, with some companies seeing that consumers were not willing to pay for advice they might find on Twitter, while others realized that focusing on the target user was more important than finding the largest addressable aggregate market possible.

It’s part of the reason I had so much fun interviewing founders from Clubhouse and Chief last week at TechCrunch Disrupt. I’ve spoken to the founders of these companies to understand how they have evolved to deal with the bewildering new normal, and while implementing a social voice and a private membership community for women in leadership differ entirely in strategy, they share the same sentiment: less is more.

Fits the clubhouse product market

Clubhouse co-founder and CEO Paul Davison was quick to address what others have described as the club’s fall from grace. He said the early buzz for the app saw a 10-fold growth in the number of users per month, a boom that smashed much of the app’s core infrastructure. He said that for months, people had had a bad experience with the app due to technical issues and not being able to find a room that matched their interests.

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