Netflix adds 2.41 million subscribers, soaring past expectations • TechCrunch

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Things are looking up on Netflix this quarter. The broadcast added 2.41 million subscribers, bringing the total to 223.09 million subscribers. Netflix expected a net gain of 1 million subscribers in the third quarter.

The streaming giant also slightly outperforms Analysts forecast, earning $7.93 USD. Analysts expected $7.85 billion.

Experienced Netflix Two very bleak quarters In recent months, it has a total of 1.2 million global subscribers. A large number of layoffs have also taken place, including the recent downsizing Animation department.

However, with the addition of new Ad-supported layer When it hit the platform in November, the company will likely have opened itself to new customers looking for a cheaper way to stream.

The streaming giant revealed last week that its Basic with Ads plan will cost $6.99 per month and include four to five minutes of ads per hour for TV shows and movies. The launch will happen one month before the launch of the Disney + competitions Ad-supported layerwhich will cost $7.99/month.

Netflix has partnered with Microsoftand Nielsen, DoubleVerify, and Integral Ad Science to help with its advertising plan. The company also signed with BARB for measurement UK Netflix streaming numbers

More is coming…

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