Netflix launches new ‘Profile Transfer’ feature to help monetize account sharing • TechCrunch


Netflix announce Today I launched Profile Transfer, a feature that allows a member of an existing account to switch to a brand new account without rebuilding their profile. This prevents their personal data from being erased such as personalized recommendations, viewing history, favorite shows/movies list and other settings that can be annoying to lose and start over.

as a streamer Take strict action on account sharingIt is possible that Netflix has launched a new profile transfer feature to encourage freelancers to finally pay for their own accounts.

The feature is rolling out today, and subscribers around the world will be notified via email. Once available, users can go to their profile icon on the Netflix homepage and find the “Move Profile” option.

The “Profile Transfer” option can also be turned off in the account settings.

“People move. Families grow. Relationships end. But throughout these life changes, the Netflix experience must remain the same,” Timi Kosztin, Product Manager, Product Innovation, Netflix, Wrote In today’s blog. “No matter what happens, keep your Netflix profile consistent with a life full of changes so you can sit back, relax, and pick up where you left off.”

The streaming company has announced that it will be testing password-sharing features after seeing a significant drop in subscribers. on Netflix’s First Quarter 2022 Earnings report, the broadcaster reported that about 100 million households have free password download software.

In March, Netflix launched the show “Additional membersIn Chile, Costa Rica and Peru, which makes subscribers pay extra fees for additional people who leave their account. In July, Netflix began testing “Add a houseAdvantage in Argentina, Dominican Republic, El Salvador, Guatemala and Honduras.

Today’s announcement comes as the streaming giant suffers a loss Almost a million subscribers And looking for ways to earn more profits. Last week, Netflix launched its cheapest Ad-supported layer.

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