Omneky uses AI to generate social media ads • TechCrunch
Meets Omnekya startup that takes advantage of OpenAI’s DALLE-2 and GPT-3 models to create visuals and text that can be used in social platform ads.
The company wants to make online advertising cheaper and more effective thanks to recent innovations in artificial intelligence and computer vision. Omneky participates in Startup Battlefield in TechCrunch disabled 2022.
Although many fields are automated in one way or another, creating ads is still mostly a manual process. It takes a lot of work back and forth between a creative team and the person in charge of running the online advertising campaigns.
Even when you get to the final design, new ads may not work as expected. Often you have to go back to the drawing board to repeat and create more ads.
Omneky aims to simplify all of these steps. It starts with a good software as a service platform that focuses on all things related to your online advertising strategy.
After you link Omneky to your Facebook, Google, LinkedIn and Snapchat accounts, the platform pulls performance data from your past ad campaigns. From this analytics dashboard, you can see how much you’re spending, how many clicks you’re getting, your average CPC, and more.
But it gets even more exciting once you start diving a little deeper. Omneky lists the best and worst performing images and text used in your ads. Customers can click on individual ads to find out more details.
Omneky automatically adds tags to each ad using computer vision and text analysis. The result is a dashboard with useful insights, such as which dominant color to use, the optimal number of people in the ad and some keywords that perform well in the tagline.
This data will be used to create new ads. Clients write a prompt and create new visuals with DALLE-2. Omneky also helps you with these claims because it also uses GPT-3 to generate claims based on the best-performing keywords from previous campaigns.
Customers then get dozens of different AI-generated images that can be used in online ads. Similarly, Omneky can create ad copy for the text portion of your ads.
If you have a strong brand identity, Omneky can take that into account. On the platform, customers can upload digital assets and historical ads so that the platform acts as a central repository.
“Customers can upload branding, font and logo guidelines. All of this is integrated into our AI to create on-brand content,” Omneky founder and CEO Hikari Senju told me on a call ahead of TechCrunch Disrupt.
Of course, some images and text don’t work well for one reason or another. That is why Omneky does not run any advertising campaign without the consent of the customer. Team members can add comments, provide feedback, and request approval directly from the platform.
Once customers approve a new ad, it is automatically uploaded and shown on social media platforms – Facebook, Google, LinkedIn and Snapchat.
After that, you’ll be back to square one. You can track the performance of your new ads from the analytics dashboard, and iterate and improve your ad performance.
The company charges a subscription fee that varies depending on the number of integrations with the social platforms you want to use. Omneky’s long-term vision extends beyond advertising.
There is a lot of data involved in online advertising, which is why it is easy to automate some of the steps needed to run an online advertising campaign. But the startup believes it can apply the same methodology to other products, such as landing pages created by artificial intelligence.
If you settle further, it’s clear that AI-generated content will revolutionize the tech and adtech industries — and Omneky plans to take part in that revolution.