Roseville & Auburn ‘Red Sand’ events to raise awareness and impacts of human trafficking


Roseville, CA – Families and organizations throughout Placer County are invited to join in Placer County Child Welfare SystemSurveillance Department, Law Enforcement and other partners in raising awareness of human trafficking through the “Red Sands Project”.

January is Human Trafficking Prevention Month, and as part of the Red Sands Project Staff will pour red sand into sidewalk cracks at two locations, to represent the human trafficking victims who “fall through the cracks” every day.

“It’s an opportunity for us to help our community acknowledge that this is, in fact, happening here.”

Twylla Abrahamson, Director of the Child Welfare System

to exploit

Commercial sexual exploitation of children (CSEC) is a form of human trafficking which is the sexual abuse or exploitation of a child, for financial benefit to any person or for anything of value. While all children are at risk of CSEC, predators often take advantage of and intentionally target children with vulnerabilities, such as those who have been abused, have mental health problems and more.

The Child Welfare System is one of many community partners, including education and law enforcement, that make up the Local CSEC Coalition working to address this problem in Placer County.

January 24, 2023

To raise awareness about CSEC and human trafficking more broadly, Coalition Partners will be posting Red Sands at two locations on Tuesday, January 24 at 1pm, and the public will be invited to join:

Santucci Justice Center
10810 Justice Center Drive Ste. 100, Roseville, CA 95678

Juvenile Court – Section 12
11260 B Ave., Auburn, CA 95603

Families and community partners who wish to participate on their own can also pick up Red Sands during regular business hours this month at one of the child welfare system offices:

1000 Sunset Blvd., Ste. 140, Rocklin CA 95765

11716 Enterprise Dive., Auburn CA 95603

Participants are encouraged to share photos of their sidewalks on social media using the hashtags #RedSandPlacer and #RedSandProject.

“It’s an opportunity for us to help our community acknowledge that this is in fact happening here,” said Child Welfare System Director Twyla Abrahamson. Nobody should fall through the cracks. Placer is located along I-80 and we work with victims regularly. It’s important for everyone to have some awareness and know what they’re looking for.”

Red flags of possible CSEC include:

  • Irregular school attendance, change in grades
  • In possession of clothing, jewelry or electronics that they cannot afford
  • Inability or unwillingness to give a local address or information about a caregiver
  • Angry, aggressive or afraid
  • Withdrawal from friends and family
  • Gives written or defensive, overprotective or vague answers about her “boyfriend”
  • Chronic breakouts
  • Sudden change in behaviour
  • Atypical promiscuous behaviour

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