Twitter ad sales head resigned amid turbulent Musk takeover • TechCrunch
And Sarah Personnet, Twitter’s chief consumer officer, wrote, leaving the company at Twitter theme Tuesday morning.
Personnet, who was in charge of Twitter’s ad sales business, said she quit Friday, and her access to the business was officially cut off by Tuesday. The day before her resignation, Mask Four key CEOs have been fired Immediately after taking office: Chief Executive Officer Parag Agrawal, Chief Financial Officer Ned Segal, General Counsel Sean Edget, and Head of Legal Policy, Trust and Safety Vijaya Jade.
With Personnet out of the picture, the number of CEOs left in pre-Musk’s Twitter era dwindles, with more key employees rumor to leave as well. Jay Sullivan, Twitter’s chief product, deleted a bio on his Twitter account, which previously referred to his role at the company. The former chief product, Kayvon Beykpour leave it by former CEO Agrawal in May.
A former VP of Marketing at Facebook, Personnet has worked at Twitter since October 2018, when she joined as Vice President of Global Customer Solutions, in LinkedIn. Promoted to Chief Customer Officer in August 2021. This role is important to Twitter’s business, given that the majority of its revenue comes from ad sales. With Musk expected to make changes to its content modification policies, ad sales may be affected.
When new ‘chief Twit’ Elon Musk took office on Thursday, he posted a screenshot of A letter he wrote to Twitter advertisers, vowing that the platform “obviously cannot become a hell-free arena for everyone”. Personnet tweeted his message, saying he had a great conversation with the CEO of Tesla and SpaceX. She added, “Our continued commitment to advertisers’ brand integrity remains unchanged. We look to the future!”
But by the following evening, she had resigned.
“It has been a great honor to serve you all as a leader and partner,” Personnet said. “A lot of people have heard me say this but the most important role I think I have played in the company is to advocate for brand integrity requirements.”