What if your startup doesn’t take off overnight? • TechCrunch

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Babylist was founded by Natalie Gordon in 2011, and today it is a leading marketplace for baby gift records. But it didn’t take off at first. It took Gordon several years to spin the startup on its current path and many more years for users to follow. It’s normal! We are excited to have Jesse Draper join the conversation. Invested in Babylist as a general partner in Halogen Ventures.

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