YouTube begins selling streaming subscriptions with its new streaming hub, ‘Primetime Channels’ • TechCrunch
YouTube brings more streaming services to its US platform with a new feature, “Peak channels,” allowing consumers to subscribe and watch content from more than 30 services within the YouTube app. The company has partnered with streaming partners like Paramount+, Showtime, Epix, Starz, AMC+, and more.
The new feature is on YouTube Movies and Shows Center, which can be found on the Explore tab. From there, users can subscribe to different channels. After that, the channels will appear directly on the YouTube homepage.
Now, users can discover MrBeast content along with other streaming titles such as “1883,” “The Chi,” “Star Trek: Picard,” Anne Rice’s “Interview with the Vampire” series, and more, all in one feed. The company said users will get a personalized experience that includes recommended shows and movies, as well as curated trailers, behind-the-scenes footage and interviews with the actors.
The offer is only available to US users, but YouTube plans to expand to international users in the future. She noted that the company is also looking to work with more broadcast partners and add channels over time.
Paramount+ is currently the largest Primetime channel on the platform in terms of subscriber base, and YouTube is not the only prominent distribution partner. The streaming device also recently partnered with roku channel And the WalmartIt’s now part of a Walmart+ subscription.
“We are excited to expand our partnership with YouTube to offer Paramount customers + another way to stream the content they love,” Jeff Schultz, Chief Strategy Officer and Business Development Officer at Paramount Streaming, He said in a statement. “This new feature gives us the opportunity to expand our YouTube presence, expand our reach and give consumers more choices when it comes to streaming the best of entertainment.”
With its new streaming subscription hub, YouTube will now compete with tech giants Amazon, Roku, and Apple. Additionally, this move makes sense for the company as 2 billion users already go to the platform to watch content about their favorite movies or shows.
The feature is also a much needed 12-year-old upgrade movie category, giving consumers access to full-length movies. Earlier this year, YouTube recently announced Ad-supported free TV shows like that.
Primetime channels launch comes a few months later YouTube TV Introducing a new plan that allows subscribers to pick and choose from more than 20 additional channels.
Primetime channels available at launch include:
- show time
- Paramount +
- AMC +
- Acorn TV
- Here is the TV
- curiosity stream
- comedy dynamics
- Faith and family arrives
- Hallmark movies now
- Sundance now
- ViX +
- pigeon channel
- International Finance Corporation
- Law and crime
- Scream Box
- Taste +
- off TV +
- Atreus player
- magnolia picks
- Major Courses