YouTube ends the test asking users to get a premium subscription to watch 4K videos • TechCrunch


Earlier this month, YouTube went live An experiment where I asked some free users to upgrade to a premium account to watch 4K videos. The company has now ended this test – possibly due to the uproar from users.

In a tweet, YouTube confirmed the end of the experiment and said, “Viewers should now be able to access 4K quality resolution without a Premium membership.” So now all users can watch videos in the highest resolution without paying the subscription fee.

YouTube conducted the test to understand how users’ reactions were measured when a particular feature was pushed beyond the premium tier. in Tweet now deletedthe company told a user who got a popup asking them to upgrade that the user was “part of our experience to better understand the feature preferences of premium and non-premium viewers.”

Google charges $9.99 per month for YouTube Music and $11.99 per month for YouTube Premium in the US – these prices vary worldwide. company He claims to have over 50 million paid subscribers Both shows crossed globally. Premium subscription provides features such as ad-free viewing, video downloads for offline consumption, and background playback.

YouTube tries several ways to convert free users into paid users. Earlier this year, it conducted an experiment showing users Up to 11 non-skippable ads before a long video starts To allow them an uninterrupted experience. This test was short-lived and the company finished it within days.

YouTube introduced last week A new feature called knobs – Similar to what other social networks such as Twitter, Instagram and Facebook offer – which allows creators to easily direct viewers to their channel.

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