YouTube Premium’s family plan gets a price hike in several countries • TechCrunch


YouTube is raising the prices of its premium subscription plans in many countries including the US, UK, Canada, and Argentina. Price hike news emerged after sRegular users in these regions have received emails about the hike, which will be effective from November 21.

The video streaming service’s Premium plan allows families up to five people to use features like ad-free videos, downloads for offline consumption, and background playback under a single subscription.

Thursday several People reddit We first noticed that users based in Canada are receiving emails about the change in monthly price from CAD 17.99 to CAD 22.99 for the Premium Family plan. But soon people come from The United States also published About raising the tariff from $17.99 per month to $22.99.

Users from UK too He said The YouTube Premium family plan is now £2 more expensive – from £17.99 to £19.99 a month.

It’s a little worse for him YouTubers based in Argentina. The company is increasing the prices for the Premium Single and Family plans a lot. Single plan will cost 389 APR ($2.53) per month, up from 119 APR ($0.78) per month, and family plans will cost 699 APR ($4.55) per month from 179 APR per month ($1.17) per month

This is an astonishing rise – about 220% and 290%, respectively.

Here are some other countries where YouTube has raised prices:

  • Turkey (Family Plan): 29.99 TL ($1.61) per month to 59.99 TL per month
  • Turkey (student plan): 9.99 TL ($0.54) per month to 19.49 TL ($1.05) per month
  • Japan (family plan): 1,780 JPY ($11.83) per month to 2,280 JPY ($15.16) per month

We will update this list as we learn more.

YouTube has not commented on the reason for the price hike at the time of writing.

A number of other companies also announced higher prices. In recent weeks, for example, Apple has made App Store purchase price hike To counter fluctuations in the currency against the dollar and rising inflation around the world. This could be a possible reason for the increase in YouTube paid plans for families.

It’s a frustrating situation for users – who can provide feedback to YouTube through This page. However, there is no guarantee that YouTube will back down from price increases in response to user feedback.

Higher prices also affect grandfather Family users – people who migrated from old Google Play Music – who currently pay YouTube $14.99 per month. They will also have to pay $22.99 per month. But the price hike for these users happens later: in April of next year.

YouTube is trying to make more money with premium subscriptions. Recently, she conducted an experiment asking Users are free to upgrade To watch 4K videos. Earlier this week, the company test finished.

As mentioned above, many companies have raised the prices of their subscription plans this year. In January, the cost of a Netflix subscription rose between 1 to 2 dollars for different levels. in february, Amazon Prime revised its pricing From $12.99 per month to $14.99 per month; Or $119 per year to $139 per year. Other services such as Disney +And the ESPN +And the hollow It made their plans more expensive.

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